Highlights from a SocialMedia.org leadership panel on planning your program for 2024.

SocialMedia.org members featured in this guide:

Kristi Daraban

Kristi Daraban, Associate Vice President of Social Media

Thom Lytle Adjusted Profile

Thom Lytle, Senior Director of Social Media


James LaCorte, Social Media Manager
Blue Cross Blue Shield of North Carolina


Carolyn Cohen, Senior Marketing Manager
H&R Block

In the ever-evolving social media landscape, one year can bring a lot of change. What emerging trends and considerations are poised to shape the state of social media this year?

Four senior social media leaders shared insights on their 2024 planning, including: 

  • Which platforms are worth investing in
  • How to navigate Twitter/X's rebrand
  • How to make the most of your resources
  • Where AI fits in your strategy 

Download these actionable insights to ensure you're staying ahead of industry trends and changes.

P.S. Want to get more insights on navigating changes in social media? Listen to the full panel discussion here!