SMOH - Landing Page - Pulse Survey

2025 State of Hospital Social Media Report

In this report, social media leaders at the nation’s largest hospitals share their 2025 strategies, budget plans, and top priorities.

Based on survey data, this report provides a comprehensive look into the unique challenges and opportunities within healthcare social media. Discover insights on:

  • Anticipated changes in social media budgets, staffing, and technology investments
  • Key priorities for hospital social media, including crisis communications, patient care, and physician social media presence
  • How hospitals are leveraging AI to enhance efficiency
  • The level of support hospital leadership provides for social media programs
  • Platform-specific trends and areas of increased spend for 2025 

Download our report to benchmark your 2025 social media strategy against the nation's largest hospitals.

Download the report!