In this report, social media leaders at the nation’s largest hospitals share their 2025 strategies, budget plans, and top priorities.

Based on survey data, this report provides a comprehensive look into the unique challenges and opportunities within healthcare social media. Discover insights on:

• Anticipated changes in social media budgets, staffing, and technology investments
• Key priorities for hospital social media, including crisis communications, patient care, and physician social media presence
• How hospitals are leveraging AI to enhance efficiency
• The level of support hospital leadership provides for social media programs
• Platform-specific trends and areas of increased spend for 2025 

Download our report to benchmark your 2025 social media strategy against the nation's largest hospitals.