Planning for 2025: Top Focus Areas for Social Media Leaders

Social Media Leaders in the Panel:

Alan Adjei, Social Media Content Strategist
Vanguard

Cynthia Manley, Director of Digital Content and Social Engagement
Vanderbilt University Medical Center

Sarah Scroggins, Director of Social Media
Advocate Health

Nicole Lightbourne, Social Media Director
RTX

Susie Gidseg, Social Media & Marketing Director
Moderator

With 2025 fast approaching, social media leaders are planning how to navigate new challenges.

With a dynamic landscape marked by rapid platform changes, evolving audience behaviors, and increasing expectations for brand authenticity, staying ahead requires strategic planning. Are you confident in your approach?

Download the recording of our expert panel with senior social media leaders to gain insights on:

Platform Priorities: Where to focus your efforts and how to craft content that resonates.
Governance & Reputation: Safeguarding your brand’s online presence.
Maximizing Budgets: Innovative ways to stretch your resources without sacrificing impact.
Social Listening: How to leverage insights for effective decision-making.

Planning for 2025: Top Focus Areas for Social Media Leaders

Social Media Leaders in the Panel:

With 2025 fast approaching, social media leaders are planning how to navigate new challenges.

Download the recording of the discussion.