How to create compelling content strategies through UGC and EGC and navigate platform presences, cultural and crisis moments, and AI use.

Social media leaders featured in this guide:

Catalina Holzer

Catalina Holzer, Director of Content and Social Media
Hilton Grand Vacations

Dace de la Foret

Dace de la Foret, Director of Social Media and Enterprise Brand Content

Lauren Eiden

Lauren Eiden, Social Media Content Manager
United Airlines

An effective social media content strategy is necessary to elevate brand awareness and connect with your audiences. But what are the steps you must take to ensure your content is driving results across your organization? members recently discussed the best practices for leveling up your content strategy and shared insights on:

  • Integrating UGC and EGC into your social media strategy
  • Evaluating your platform presence for compelling content
  • Navigating cultural and crisis moments
  • Leveraging AI tools to optimize content creation

Download our guide for expert insights and actionable steps to elevate your social media content strategy.