Building Sustainable Employee Advocacy Programs in Healthcare: The Comprehensive Guide for Social Media Leaders

Employee advocacy has become one of the most powerful — and challenging — opportunities in healthcare social media.

Hospitals and healthcare systems know their employees are their most authentic voices, yet turning that potential into lasting, scalable programs requires strategy, governance, and trust.

This guide explores how leading healthcare organizations are designing advocacy programs that are sustainable, compliant, and aligned with both mission and brand.

Inside, you'll discover how hospital social media leaders are:

• Educating and equipping employees to share content confidently and compliantly.
• Securing leadership buy-in to elevate advocacy as a strategic priority.
• Identifying the right participants to serve as program ambassadors.
• Leveraging tools and processes that scale advocacy while minimizing risk.
• Measuring program success in ways that resonate with executives.

Download the guide to see how your peers at the nation's top hospitals are building advocacy programs that last and how you can, too.