Elevating Your Social Media Strategy Through Social Listening

Social Media Leaders in the Panel:

Mary Beth Levin, Social Media Strategy and Analytics Manager
USPS

Agata Smieciuszewski, Senior Social Media Strategist
Children's Hospital Los Angeles

Laju Obasaju, Executive Director, Data & Analytics, and Corporate Communications
Comcast

Elizabeth Houston, Social Media Strategist Consultant and SocialMedia.org Alumna
Moderator

The social media landscape is constantly evolving, and staying ahead requires monitoring and analyzing your initiatives to keep your brand agile, informed, and prepared.

Social listening is a strategic initiative to understand your audience, monitor trends, protect your brand reputation, and the foundation of a winning social media strategy. What are the best practices to leverage social listening to elevate your efforts?

Join our expert panel featuring senior social media leaders from the world's largest brands to explore:

Building effective social listening programs: How to design and scale programs that deliver actionable insights.
Using insights to drive strategy: Best practices for using social listening to inform decisions and stay ahead of trends.
Measuring the impact of social listening: Demonstrating ROI and showcasing its value to your organization.

Panel on Elevating Your Social Media Strategy Through Social Listening

January 22, 2 PM ET

Social Media Leaders in the Panel:

The social media landscape is constantly evolving, and staying ahead requires monitoring and analyzing your initiatives to keep your brand agile, informed, and prepared.

Register to join the panel discussion.