Panel on Enhancing Community Management to Maintain a Loyal and Engaged Audience

July 24, at 12 PM ET

Social Media Leaders in the Panel:

Rosaria Mineo-1

Rosaria Mineo, Director of Social Media and Public Relations
Cooper University Health Care

Bethann Buddenbaum

Bethann Buddenbaum, Associate Director of Social Media Operations and Strategy
Eli Lilly and Company

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Sharlett Rouse, Marketing - Customer Service Supervisor
State Farm

Susie Gidseg

Susie Gidseg, Global Social Media Leader
Moderator

As audiences grow more vocal, platforms shift, and reputational risks increase, the way brands manage their communities is evolving fast.

What used to be a reactive function is now a strategic priority tied to brand trust, customer experience, marketing performance, and cross-functional collaboration.

Join this virtual panel where social media leaders and marketing executives will share insights on improving community management to maintain trusted and loyal audiences.

We'll cover:

  • Resourcing: How teams are allocating headcount for proactive listening vs. reactive care
  • Collaboration: How social, brand, and customer care teams are aligning community workflows
  • Channel strategy: Which platforms still matter for community and how teams are prioritizing
  • Measurement: What metrics matter most for evaluating success

Register for the panel here.