As audiences grow more vocal, platforms shift, and reputational risks increase, the way brands manage their communities is evolving fast.

What used to be a reactive function is now a strategic priority tied to brand trust, customer experience, marketing performance, and cross-functional collaboration.

Watch the recording of our virtual panel where social media leaders shared insights on improving community management to maintain trusted and loyal audiences, including:

• Resourcing: How teams are allocating headcount for proactive listening vs. reactive care
• Collaboration: How social, brand, and customer care teams are aligning community workflows
• Channel strategy: Which platforms still matter for community and how teams are prioritizing
• Measurement: What metrics matter most for evaluating success