Enhancing Community Management to Maintain a Loyal and Engaged Audience

Social Media Leaders in the Panel:

Rosaria Mineo, Director of Social Media and Public Relations
Cooper University Health Care

Bethann Buddenbaum, Associate Director of Social Media Operations and Strategy
Eli Lilly and Company

Sharlett Rouse, Marketing - Customer Service Supervisor
State Farm

Susie Gidseg, Global Social Media Leader
Moderator

As audiences grow more vocal, platforms shift, and reputational risks increase, the way brands manage their communities is evolving fast.

What used to be a reactive function is now a strategic priority tied to brand trust, customer experience, marketing performance, and cross-functional collaboration.

Join this virtual panel where social media leaders and marketing executives will share insights on improving community management to maintain trusted and loyal audiences.

We'll cover:

Resourcing: How teams are allocating headcount for proactive listening vs. reactive care
Collaboration: How social, brand, and customer care teams are aligning community workflows
Channel strategy: Which platforms still matter for community and how teams are prioritizing
Measurement: What metrics matter most for evaluating success

Panel on Enhancing Community Management to Maintain a Loyal and Engaged Audience

Social Media Leaders in the Panel:

As audiences grow more vocal, platforms shift, and reputational risks increase, the way brands manage their communities is evolving fast.

Register for the panel here.