4 Focus Areas Defining Financial Services Social Media Strategy in 2025
How social media leaders in the financial services industry are adapting their strategies to meet rising expectations and evolving risks.
When you lead social media at a major financial institution, you’re navigating a maze of legal scrutiny, brand risk, and growing demand for real-time communication.
This guide spotlights how social media leaders at top financial services companies are finding creative, compliant ways to advance their strategy — from evolving team structures to rethinking platform presence.
Inside you’ll discover how to:
- Balance innovation and compliance by building strong partnerships with Legal, Risk, and Compliance teams.
- Elevate your social team’s strategic value with better measurement frameworks and executive alignment.
- Adapt content and voice for emerging platforms while protecting brand reputation.
- Stay ahead of industry expectations with peer-tested insights on managing security, misinformation, and customer trust.
Download the guide to see how your peers are navigating financial services’ unique social media landscape and where the field is headed next.