Actionable insights from social media leaders at the nation's largest hospitals on how to prioritize your audience's needs, collaborate with different departments, and stay up-to-date with evolving technologies and trends for a successful strategy.
SOCIAL MEDIA LEADERS FEATURED IN THIS GUIDE
![Katie Kelty](https://go.socialmedia.org/hubfs/Katie%20Kelty.jpeg)
Katie Kelty, Director of Creative Services
ScionHealth
![Jonathan King](https://go.socialmedia.org/hubfs/Jonathan%20King.jpeg)
Jonathan King, Senior Social Media Specialist
Mercy
![Kelly Macejewski](https://go.socialmedia.org/hubfs/Kelly%20Macejewski.jpeg)
Kelly Macejewski, Senior Communications Specialist
Children's Health
![Laura Simson](https://go.socialmedia.org/hubfs/Laura%20Simson.jpeg)
Laura Simson, Advertising and Brand Manager
Children's Wisconsin
Creating a well-rounded social media strategy for a large hospital requires collaboration across all business lines and a deep understanding of your patients' and providers' needs.
To help you develop an effective social media strategy, we spoke with several social media leaders at the nation's largest hospitals for insights on how to build, or rebuild, your social media strategy. Our SocialMedia.org Health members shared their experiences on:
- Addressing audience needs
- Understanding which content audiences want
- Collaborating with all business lines
- Breaking down silos
- Keeping up with industry trends