Actionable steps for hospitals to ensure their social media and influencer content is in compliance with the updated FTC endorsement guidelines.

The Federal Trade Commission (FTC) introduced significant updates to their endorsement guidelines, addressing misleading endorsements and practices to reinforce the importance of transparency, authenticity, and consumer protection. How can you ensure your social media and influencer strategies align with these guidelines?

Michael Ostheimer, an Attorney for the FTC's Division of Advertising Practices, joined a members-only Health leadership discussion on what the updated guidelines mean for hospitals' social media strategies.

Our guide provides actionable steps from the discussion on how to safeguard your brand's reputation and build consumer trust.

Download our checklist for seven steps you need to take to stay compliant with endorsements and influencer partnerships in your social media strategy.