Panel on Debunking the Myths of Being a Social Media Leader

Effectively leading social media requires a solid strategy, brand alignment, and reputation management. It often also involves educating stakeholders who may not fully grasp its value.

In this panel, social media leaders discussed common misconceptions about their roles and strategies for achieving success.

We covered:

• Expectations vs. Reality: The gap between leadership's perception and the real strategic work in social media management.
• The Revenue Disconnect: The importance of social engagement and brand awareness, even if not directly tied to sales.
• Your Personal Brand: How to build your reputation without losing focus on your work.
• Myths and Misalignment: What stakeholders often misunderstand about social campaigns.
• The Pressure of Leadership: Managing the demands of the role, including crisis handling and being "always on."

Watch the full recording for insights on what it really takes to lead social media today at a large organization.