Learn best practices from social media leaders with experience setting their organization's content strategy.

SocialMedia.org Health Member featured in this guide

Reina Hilliard

Reina Hilliard, Social Media Specialist
Bon Secours Mercy Health

Social media has become an essential tool for hospitals to connect with patients, caregivers, and the wider community. However, navigating the ever-evolving landscape of social platforms, trends, and audience expectations can be daunting.

We spoke with Bon Secours Mercy Health's Reina Hilliard for insights on crafting a successful social media content strategy. Our Board Members discussed:

  • Leveraging UGC and EGC for authentic content
  • Collaborating with healthcare professionals for EGC
  • Evaluating platform presences
  • Navigating social media content during crises
  • Using AI tools to optimize content creation

Download our guide to level up your content strategy and drive meaningful engagement.