Panel on Navigating Social Media Platform Shifts and Brand Strategy

 

Social Media Leaders in the Panel:

Matt Pearsall

Matt Pearsall, Sr. Communications Specialist for Social Media
Seattle Children's

Pippa Bowen

Pippa Bowen, Social Media Intelligence Manager
MGM Resorts International

Eric Ellis

Eric Ellis, Marketing Manager, Performance Marketing, Paid Social and Display, Digital COE
Bobcat

Charlotte Jones

Charlotte Jones, People and Culture Thought Leader and SocialMedia.org Alumna
Moderator

Social media is evolving faster than ever. With platform policies, algorithms, and engagement trends shifting, brands must stay agile to remain competitive.

With changes happening across TikTok, Meta, X (Twitter), LinkedIn, and emerging platforms, social media leaders are rethinking their strategies to ensure visibility, compliance, and long-term impact.

Watch the recording of our panel where social media leaders discussed how to navigate today's biggest platform shifts, including:

  • What's changing and why it matters: Breaking down key platform updates, from TikTok's future to Meta's algorithm shifts and new opportunities on LinkedIn.

  • The impact of algorithm and moderation adjustments: What to know about maintaining reach, compliance, and brand safety amid evolving content policies.

  • Investment strategies for an uncertain future: How to decide where to focus time, budget, and resources moving forward.

  • Planning for the next big shift: How to assess new disruptor platforms, adapt to changes in platform ownership, and prepare for what's next.

Download this panel discussion.