Panel on Analytics That Matter: How Social Media Leaders Report Impact and Earn Executive Trust

Even at the world's largest organizations, proving the business value of social media is still one of the biggest challenges — especially for lean teams managing high-impact initiatives.

That’s why we're bringing together senior social media leaders to share what's working now in social media reporting, executive alignment, and showcasing the true value of social media to the business.

In this panel, we shared how today's top social media teams are making metrics matter and getting the buy-in they deserve.

We discussed:

• How to build reporting that connects social performance to executive priorities
• The KPIs, formats, and cadences that earn buy-in
• Ways to showcase social media's impact on trust, brand health, audience loyalty, and reputation management
• Strategies to overcome the challenge of proving organic social

Watch the full recording to learn how your peers are reporting on their social media strategies and building influence across the business.