Influencers in Hospital Social Media: How to Drive Education, Connections, and Engagement

Social media influencers have become a powerful tool for hospitals looking to increase engagement, build credibility, and connect with patients in a more authentic way.

But unlike other industries, healthcare organizations face unique challenges — balancing compliance, brand alignment, and patient privacy while ensuring content remains impactful.

This guide, based on insights from top hospital social media leaders, provides actionable strategies for:

• Choosing the right influencers, from patient advocates to healthcare professionals.
• Building sustainable partnerships that foster trust and drive engagement.
• Ensuring compliance with HIPAA, FTC guidelines, and brand safety best practices.
• Measuring impact to showcase the ROI of influencer collaborations.

Download the guide to explore proven strategies for integrating influencers into your hospital's social media strategy.