Panel on Navigating Social Media Platform Shifts and Brand Strategy

April 23 at 12 PM ET

Social Media Leaders in the Panel:

Pippa Bowen

Pippa Bowen, Social Media Intelligence Manager
MGM Resorts International

Eric Ellis

Eric Ellis, Marketing Manager, Performance Marketing, Paid Social and Display, Digital COE
Bobcat

Matt Pearsall

Matt Pearsall, Sr. Communications Specialist for Social Media
Seattle Children's

Charlotte Jones

Charlotte Jones, People and Culture Thought Leader and SocialMedia.org Alumna
Moderator

Social media is evolving faster than ever. With platform policies, algorithms, and engagement trends shifting, brands must stay agile to remain competitive.

With changes happening across TikTok, Meta, X (Twitter), LinkedIn, and emerging platforms, social media leaders are rethinking their strategies to ensure visibility, compliance, and long-term impact.

Join social media leaders at large organizations for an in-depth discussion on navigating today's biggest platform shifts, including:

  • What's changing and why it matters: Breaking down key platform updates, from TikTok's future to Meta's algorithm shifts and new opportunities on LinkedIn.

  • The impact of algorithm and moderation adjustments: What to know about maintaining reach, compliance, and brand safety amid evolving content policies.

  • Investment strategies for an uncertain future: How to decide where to focus time, budget, and resources moving forward.

  • Planning for the next big shift: How to assess new disruptor platforms, adapt to changes in platform ownership, and prepare for what's next.

Register for this panel discussion.