A Panel Discussion on Brand Reputation: Activating Your Social Media Crisis Playbook

About this panel discussion:

As unexpected crises continue to arise, it's more critical than ever for social media leaders to have the right plan in place to respond in a timely way and protect their brand's reputation.

People are paying more attention to how companies respond to unprecedented global events. Having the right playbook in place can make or break your ability to move quickly, assess risk, and be the expert advisor your executives need in a quickly shifting situation. 

Watch our panel discussion with some of the industry's foremost social media leaders on:

• Proactively identifying risks on social media
• Social listening best practices to inform your strategy
• Escalating and coordinating a response on social media
• Updating and auditing your crisis playbook and decision trees

Meet the panelists who led the conversation:

Meet the moderator:

SocialMedia.org members who are part of these conversations:

3M, Abbott, AbbVie, Ace Hardware, Advance Auto Parts, Allstate, Ally, AMD, Ameren, American Airlines, American Electric Power, American Family Insurance, American Greetings, Ameriprise Financial, AmerisourceBergen, Amgen, Amica Mutual Insurance, Amtrak, Analog Devices, Andersen Corporation, Apollo Education Group, Assurant, Astellas Pharma, Asurion, Audi of America, Auto-Owners Insurance Group, Autodesk, Avery Products, Bank of America, Bank of the West, BD, Best Buy, Biogen, BJ's Wholesale Club, Black & Veatch, Blue Cross and Blue Shield of IL, TX, OK, NM, MT, Blue Cross Blue Shield of North Carolina, Blue Shield of California, Bobcat, Boehringer Ingelheim, Boeing, Bosch, Bose, Boston Scientific, BP North America, Bridgestone, Brookdale Senior Living, Brother International, BRP, Cambia Health Solutions, Canon USA, Capital One, Cardinal Health, Carrier, Caterpillar, Centene, CenterPoint Energy, Charles Schwab, Charter Communications, Chevron, Chick-fil-A, Choice Hotels International, Ciena, Cigna, Cisco, Citrix, Clorox, Cloudera, CME Group, The Coca-Cola Company, Cogeco US - Breezeline, Combined Insurance, A Chubb Company, Comcast, ComEd, Comerica Bank, CommScope, Con Edison, Conagra Brands, ConocoPhillips, Constellation Brands, Consumers Energy, Corning, Costco Wholesale, Cox Enterprises, Cracker Barrel Old Country Store, CrowdStrike, CSL Behring, CUNA Mutual Group, David Weekley Homes, Delaware North, Dell, Delta Air Lines, Delta Dental of California, Discount Tire, Discover Financial Services, Discovery Inc., DISH Network, Dominion Energy, Dropbox, Duke Energy, Dynatrace, Eaton, eBay, Ecolab, Edgewell, Eli Lilly and Company, Embecta, Enbridge, Enterprise Holdings, Equifax, Equinix, Ericsson, Erie Insurance Group, Esri, Exact Sciences, Expedia, Express Employment Professionals, Extra Space Storage, ExxonMobil, Fannie Mae, Farmers Insurance, FedEx, Ferguson Enterprises, Fidelity Investments, Fifth Third Bank, First Republic Bank, Fiserv, Flex, Florida Power & Light Company, GAF, Gallagher, Gap Inc., Genentech, Georgia-Pacific, GlaxoSmithKline, Goldman Sachs, Goodyear Tire & Rubber Company, Grainger, H-E-B, H&R Block, Harman International, The Hartford, Hasbro, Hawaiian Electric Industries, Henry Schein, Herbalife International of America, Hexagon, Hilti, Hilton, Hilton Grand Vacations, Hologic, The Home Depot, Honeywell, Horizon Blue Cross Blue Shield of New Jersey, Humana, Huntington National Bank, Illumina, Intel, Intuitive Surgical, INVISTA, IQVIA, The J.M. Smucker Company, James Hardie Industries, JLL, Johns Hopkins Medicine, Johnsonville Sausage, JPMorgan Chase, Kaiser Permanente, KB Home, Keurig Dr Pepper, KeyBank, Kiewit, Kimberly-Clark, Koch Industries, Kohl's Department Stores, Kohler, Kontoor Brands, The Kroger Company, L3Harris Technologies, Lam Research, Lennar, Lenovo, LexisNexis Risk Solutions, Liberty Mutual Insurance, Lippert, Logitech, Lundbeck, Marriott International, Mathworks, Maxar Technologies, McDonald's, Medtronic, Merck, MetLife, MGM Resorts, Microchip Technology, MilliporeSigma, Mohegan Gaming & Entertainment, Mondelez International, Mutual of Omaha Insurance, Nationwide, Navy Federal Credit Union, NCR, Newell Brands, Nestle Purina PetCare, Nissan North America, Northern Trust, Northwestern Mutual, NortonLifeLock, Novartis, NRG Energy, Nu Skin Enterprises, Nutanix, NVIDIA, Office Depot, Olympus, Otis, Panasonic, Papa John's, Paychex, Paycom, Penguin Random House, PepsiCo, PerkinElmer, Petco, Pfizer, Philips, Phillips 66, PNC Financial Services, POOLCORP, Principal Financial Group, Procter & Gamble, Progressive Insurance, Prudential Financial, PSEG, Public Storage, Publix Super Markets, Raytheon Technologies, Reckitt, Red Lobster, Regeneron, Regions, Reinsurance Group of America, REV Group, Rite Aid, Roche, Ross Stores, Royal Caribbean Group, Rust-Oleum, S&P Global, Safelite AutoGlass, Sam's Club, Schneider Electric, Securian Financial, Sempra, ServiceNow, Sharp Electronics, Sheetz, Sherwin-Williams, Siemens Healthineers, Signet Jewelers, Skyworks Solutions, Snap-on, Steelcase, Stride, Subaru, Synchrony, T-Mobile, T. Rowe Price Associates, Inc., Takeda Pharmaceuticals North America, Target, TC Energy, TD Ameritrade, TE Connectivity, TELUS, Terminix, Thrivent Financial, Toll Brothers, Toyota, Transamerica, TransUnion, Travel + Leisure Co., TravelCenters of America, Travelers, Trend Micro, Truist, U.S. Bank, UKG, Union Bank, United Airlines, United States Postal Service, UnitedHealth Group, Universal Parks, UPS, USAA, Valvoline, Vanguard, Verisk, Viasat, Vista, Voya Financial, Walmart, Wawa, Wells Fargo, Western Digital, Whirlpool, WM, Workday, Xcel Energy, XPO Logistics, and Zurich in North America.