About this panel discussion:
Strategic planning is critical for staying ahead in the industry and ensuring your social media efforts are prepared for emerging trends and technologies.
As we approach 2024, the social media landscape continues to transform, presenting both opportunities and challenges for large companies. What best practices can you implement to embrace change and make informed decisions to maintain relevance and achieve long-term success?
Download our panel discussion with heads of social media from the world's biggest brands for insights on:
- Deciding which programs are worth investing more into
- Determining your paid social media mix
- Aligning budget and resources
- Enhancing your social listening strategy
SocialMedia.org members who led the discussion:
Kristi Daraban, Associate Vice President of Social Media
Nationwide
Thom Lytle, Senior Director of Social Media
CrowdStrike
James LaCorte, Social Media Manager
Blue Cross Blue Shield of North Carolina
Carolyn Cohen, Senior Marketing Manager
H&R Block
Meet our moderator
Nicholas Graham, Vice President of Corporate Communications and Public Affairs
FiscalNote
SocialMedia.org members who are part of these conversations:
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