Over 60 major hospitals shared insights on their social media team size and structure, tech stack, content creation responsibilities, outsourced functions, and more.

As many leaders are planning their budgets for 2023, the data from this survey is critical for hospital social media leaders to benchmark their programs and make the case to leadership for more support and resources. 

SocialMedia.org Health members shared data around their:

  • Social media team size and structures
  • Department with authority over budgeting
  • Tools for social media publishing and listening
  • Agency assistance for social media management
  • Content creation responsibilities
  • Budget allocation for emerging platforms
  • Physician and leadership engagement on social media

While SocialMedia.org Health is not a research organization, our community of social media leaders at major hospitals leverage this confidential group of peers to benchmark with one another and share best practices for effectively running their social media programs. 

There's no other place where healthcare social media leaders can get real-time information about a wide scope of relevant topics to help inform their strategies. Download this report to see how your social media program stacks up against other major hospitals.

This report is a redacted version of the members-only, detailed PDF shared within our community. If you'd like to have access to the full report, consider becoming a SocialMedia.org Health member and joining our community of over 70 of the biggest hospitals in the country.