Social Media Healthcare
Strategic Priorities for 2026

Hospital and healthcare social media teams face increasing demands to demonstrate results, use resources efficiently, and adapt quickly to changing patient needs and social media trends.

Although many invest in analytics, few have the full support needed to turn insights into better decisions.

This new benchmark report shows how major hospitals are changing their strategies to meet these challenges.

Inside, you'll find exclusive data on:

• Budget & Investment Priorities: How leading hospitals are funding analytics, video, paid social, and new capabilities in 2026 — and where they’re making cuts.
• Platform Spend Shifts: Where hospitals are increasing or decreasing investment (including Reddit, Instagram, LinkedIn, Threads, and X).
• Execution Pressures: Why short-form video is both the top strategic priority and the biggest ROI challenge for healthcare teams.
• Team Skills & Capabilities: How leaders are upskilling talent, integrating AI, and evolving workflows to support higher-value decision-making.
• Performance & Reporting: How hospital social teams are elevating insights to leadership and proving the impact of social on enterprise-wide goals.