Social Media Strategic
Priorities for 2026

Enterprise social media teams face increasing pressure to show clear, data-driven results. While many invest in analytics, few fully leverage social media's potential to advance business goals.

This new benchmark report reveals how the world's largest brands are evolving their approach — from reactive listening to predictive insight — and building the infrastructure, talent, and governance needed to power smarter decisions across the enterprise.

Inside, you'll find exclusive data on:

• Budget and investment trends: How top brands are funding and prioritizing decision intelligence in 2025.
• Ownership models: Where social insights live, and which teams are driving the biggest impact.
• Data maturity benchmarks: What separates high-performing organizations from those still catching up.
• AI integration: How social teams are using automation and generative tools to surface insights faster.
• Executive reporting: How leaders are turning complex data into narratives that earn credibility and influence.

Download the report now to see where your team stands and how today's top social media leaders are shaping the future of decision intelligence.