How to effectively plan social media content, engage with audiences, and manage risks to your organization during an election year.

Social media leaders featured in this guide:

John Nelson

John Nelson, Vice President of Communications
Kaiser Permanente

Sarah Rose Watkins

Sarah Rose Watkins, Global Media and Issues Management Manager

Sandra Phillips

Sandra Phillips, Director of Content Strategy
UC San Diego Health

Danielle Thompson

Danielle Thompson, Social Media Manager
Dartmouth Health

Navigating the politically charged social media environment during an election year requires strategic planning, effective social listening and monitoring, and well-defined response processes.

Social media leaders shared strategies during our leadership panel on social media planning in an election year. We compiled the top takeaways in our guide, where and Health members went in-depth on how to:

  • Develop and deploy engaging content in an election year
  • Safeguard your brand with heightened tensions across channels
  • Manage negative comments that pose risks to your brand
  • Establish effective crisis communication processes
  • Leverage social listening tools to mitigate risks

Download our guide for best practices from heads of social media at the world's largest brands and nation's largest hospitals on strategizing during an election year.