Insights from social media leaders at major hospitals on entering the healthcare industry for the first time, building your SME, and adjusting to new audiences and policies.


Jonathan King

Jonathan King, Senior Social Media Specialist

Laura Simson

Laura Simson, Advertising and Brand Manager
Children's Wisconsin

Kelly Macejewski

Kelly Macejewski, Senior Communications Specialist
Children's Health

Katie Kelty

Katie Kelty, Director of Creative Services

Social media has become an essential function in the healthcare industry. However, managing social media in a large hospital can be a daunting task, especially for those who are new to the role.

We've gathered insights from social media leaders at the nation's largest hospitals to help guide you toward success in your new role. Health members gave tips and advice on:

  • Leveraging your previous experience
  • Taking time to learn healthcare social media trends
  • Preparing for new audiences and social media interactions 
  • Building your subject matter expertise

These leadership insights will help you understand how you can quickly adjust to the healthcare industry and learn about new audiences and policies. Download our guide to learn more about how you can set yourself up for success in your new healthcare social media role.