Actionable insights on the current state of enterprise social media from those setting the strategy and leading the charge.

We invited members to a special series of leadership discussions* to dive deep into the functions that matter most to social media leaders. They participated in informal polling to benchmark the current state of social media and upcoming plans for several key operations, including:

  • Executive social media and thought leadership
  • Paid social media strategies
  • Social listening initiatives
  • Employee advocacy best practices
  • Collaborating with influencers

Download our guide to see where social media leaders are focusing their efforts and planning for success in the future.

*The conversations occurred from December 6-19, 2023, and had a varying number of participants, all of whom were social media leaders at the world's biggest brands.