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In this issue: The J.M. Smucker Company, Lauren Ganim, Gina Page, Anheuser-Busch, Natural Light, Stella Artois, Georgia-Pacific, Rebecca Glassman, Charmin, Loren Fanroy, Kimberly-Clark, Lorian Meyer, Crocs, Harman International, JBL, adidas, Nike, ASICS, Fiat Chrysler Automotive, Olivier Francois, Nathaly Meyers, Loblaw Companies Limited, Christel Ghattas, Discovery Inc, Micron Technology, and Claire's.

The Shortlist for April 15, 2020 

The J.M. Smucker Company Digital Center of Excellence and Digital Strategy Lead Lauren Ganim and and Senior Manager of Public Relations and Influencer Marketing Gina Page discussed how they created a pop culture moment with their GIF/Jif campaign, which garnered over two-billion impressions. Blog >>

Anheuser-Busch brand Natural Light announced they'll be hosting a virtual commencement ceremony via Facebook Live to celebrate college graduates across the globe. Marketing Dive >>

Stella Artois launched their "Stella Sessions@Home" cooking series on IGTV to feature celebrities and chefs sharing tips on how to make restaurant-quality food at home. Mobile Marketer >>

Georgia-Pacific Senior Communications Manager Rebecca Glassman, Charmin Communications Manager Loren Fanroy, and Kimberly-Clark Consumer Engagement Manager Lorian Meyer talked about how they're responding to customers complaining about the toilet paper shortage across their social media channels. PRWeek >>

Crocs, Harman International brand JBL, adidas, Nike, and ASICS were featured for the different ways they've been able to successfully adapt to the "new normal" across their social media channels. The Drum >>

Fiat Chrysler Automotive Chief Marketing Officer Olivier Francois explained how they re-tooled their ad messaging to send one clear, hopeful message across their social media channels -- while staying off the road as much as possible. Forbes >>

Nathaly Myers is now the Content and Social Media Manager at Loblaw Companies Limited. LinkedIn >> 

Christel Ghattas was recently promoted to Senior Manager of Corporate Communications at Discovery Inc. LinkedIn >>

Micron Technology is looking for a Social Media Program Lead to define and lead their social media strategy to increase awareness and preference for the company. (San Jose, CA) Micron Jobs >>

Claire's is hiring a Social Media Manager to shape how they develop and execute social marketing strategies. (Chicago, IL) LinkedIn >>


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