Expert insights from senior social media leaders on evaluating TikTok for your brand, creating video content, collaborating with influencers, managing your account, tools to monitor engagement, and more.

Social media leaders featured in this guide

Amy Morgan

Amy Morgan, Director of Brand Content and Communications
Conagra Brands

Brad Haller

Brad Haller, Social Media Director

Katie Hunter

Katie Hunter, Senior Creative Specialist
Northwestern Medicine

Steve Mizek

Steve Mizek, Social Media Specialist
Rush University Medical Center

The emergence of TikTok has opened a new venue for social media leaders to create engaging videos and connect with new audiences. With over one billion active users, it's no wonder many are wondering how to incorporate TikTok in their enterprise social media strategies. spoke to several social media leaders about:

  • How to decide if TikTok is worth your efforts
  • Best practices for creating video content 
  • Collaborating with existing content creators
  • Account ownership and responsibilities
  • Tools for monitoring engagement
  • Incorporating the platform into future strategies

Whether it's keeping up with trends or engaging with new audiences on emerging platforms, download our guide to get the leadership insights that will help you successfully incorporate TikTok into your social media strategies and increase brand awareness.