Being a part of the community really means that I have something to offer and also has something to learn as well. I think that is something that I really enjoy about this community and being part of it is that I can ask questions with the vulnerability of not knowing the answer. But also knowing that others have been on the journey as well and can offer some of that wisdom and expertise.

I would say ‘Do it!’ to anyone considering joining. I've been a member for a while and at different brands that I've done social for. And SocialMedia.org has always been an amazing resource, with the connections you make, the information that you receive, and the knowledge that you gain.

I would definitely advise someone to join the community. It's so valuable being able to connect with people who are dealing with the same things that you yourself are dealing with -- people from within your industry, outside of your industry, brands of similar size. They're dealing with the same challenges that you are from proving the value of social within your company to trying new platforms, and understanding learnings that they're gaining within their space.

This is a community of your people. Every time I join a discussion, I am just so impressed by how smart and thoughtful leaders are across this industry. And this is the place where you can talk about real challenges that are affecting you every day, with people who really get it and totally understand it.

It's awesome to be around our people. And so people who understand what we do day-to-day and understand the challenges can vibe off of the nuances of our work, and I've never been in a group that understands that better. I'm a big fan.

There is absolutely no question that this group is worth the money. The information and resources you can get through this community is stuff consultants and agencies can’t get access to. Members will share their metrics, their approach, and their experiences with consultants. That will save you the cost of membership in one exercise.